India’s premier integrated digital platforms company NXTDIGITAL Limited, the media vertical of the Hinduja Group, has appointed Amrita Bhattacharya as head of their aggregated OTT platform NXTplay.

 

The company made this announcement via a LinkedIn post, saying Bhattacharya a veteran of the sales and marketing, has joined the company.

 

NXTPLAY provides over 3,00,000 hours of local and global OTT content in customers’ preferred genres and languages.

Bhattacharyya will be responsible for the OTT content provided to the customers.

She has previously worked with the Creative Antenna as the Business Head where she lead the charge of business development for domestic and international markets.

She is a marketing professional with a strong foothold in telecommunications and VAS. She has more than 25 years of experience with a proven track record of handling large teams for driving revenues and galvanizing client relationships.

Previously, Bhattacharyya has worked with Tata Teleservices Ltd, Airtel and Aircel.