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In a strategic move to underline its supremacy in the Marathi news segment, News18 Lokmat has launched a compelling print ad campaign.
This page-one campaign, according to a News18 press release, featured prominently in Wednesday’s Lokmat newspaper, showcasing News18 Lokmat’s commanding lead over its rival, ABP Majha.
According to data from BARC, in the Mumbai market for the week ending in 35’23, News18 Lokmat has secured a substantial 20% market share, firmly outperforming ABP Majha, which holds 17% market share (Source: BARC | Market: Mumbai | Period: Wk 35’23| Audience: All 23+ | Metric: Market share%), the release added.
The targeted campaign features striking creative elements that crown News18 Lokmat as the ‘Mumbai’s King of the News,’ reinforcing its prominence in the Marathi news segment with a high-impact visual presentation.
News18 Lokmat‘s consistent dominance in the Marathi news segment is well-established. The channel has consistently outshone its competitors on digital platforms such as YouTube and Facebook.
Furthermore, News18 Lokmat’s website has been at the forefront, setting industry benchmarks with its impressive viewership figures.
Capitalizing on its engaged viewership, bolstered by a roster of top prime-time anchors including Vilas Bade, Milind Bhagwat, Vishal Pardeshi, Suvarna Joshi, and Shweta Vadke, News18 Lokmat aims to not only expand its market share but also enhance its brand perception. The channel seeks to forge deeper connections with advertisers, leveraging its growing visibility and strong position in the Marathi news landscape, the release added.
