Republic Media, which has a slew of Indian language TV news channels, has awarded to Fourth Dimension the ad sales mandate for the South Indian region for its soon-to-be-launched Kannada channel.

Fourth Dimension Media Solution, a leading media outsourcing company, said yesterday that as per the arrangement with Republic group, all clients originating from South India will be handled by it, while working closely with the Republic’s team to ensure an effective outreach amongst clients for the Tv channel R Kannada.

Fourth Dimension manages ad sales duties of multiple companies such as Puthiya Thalaimurai, V6 News, Reporter TV and Velugu.

Commenting on the above development, Hersh Bhandari, Group COO, Republic Media, said in a statement, “Fourth Dimension Media has created a name for itself in the last 12 years with the expertise they have in South India, we thought our brand R Kannada will be in safe hands. We wish them the best and welcome them to be a part of the Republic family”

Fourth Dimension Media Solutions CEO Shankar added that it was an honour for them to be associated with the Republic group.

“This would complete our offerings for the South (Indian) markets as we would be representing channels across all southern States. With our deep understanding of the market and connect with advertisers, we would do our best to penetrate deep into the south market,” he said.