E-sports company Krafton on Tuesday announced an exciting collaboration with Ranveer Singh, Bollywood’s powerhouse and a youth icon. He has been named the official brand ambassador for Battlegrounds Mobile India (BGMI).

This strategic alliance aims to combine the thrill of gaming with the charisma of Singh in order to engage and deliver elevated experiences to millions of gamers across India.

The collaboration between BGMI and Singh represents a significant step forward in recognizing gaming as a medium for immersive entertainment and community engagement. This collaboration will help to bring gaming and BGMI to a wider audience, a PTI report stated.

Singh personifies the energy and passion that gamers bring to the battlefield, making him an ideal partner for this venture. This ground-breaking collaboration represents a remarkable joining of two forces that thrive on pushing boundaries and are poised to bring gaming and BGMI to the masses in unprecedented ways.

Krafton will launch the Play Pure campaign, which will celebrate the purity of players through the lens of Singh. BGMI players will be encouraged to be bold and authentic in the Battlegrounds as part of the campaign, the company said.

Sean Hyunil Sohn, CEO, Krafton India, expressed his enthusiasm about this landmark partnership, stating, “We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. KRAFTON has always been committed to providing immersive and captivating experiences for our users.

“This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment.”

Singh, equally excited about this new venture, shared his thoughts, “As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie and the team spirit in the gaming world resonate with me deeply.

“BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community.”