Pluckk, India’s premier lifestyle-oriented fresh fruits and vegetables brand, has entered a dynamic partnership with Bollywood luminary Kareena Kapoor Khan. This collaboration not only signifies a pivotal milestone for Pluckk but also establishes Kareena Kapoor Khan as a key investor and brand ambassador in the realm of Fruits & Vegetables.

Set against the vibrant backdrop of Mumbai, Pluckk boasts an impressive repertoire of 400 products spanning 15+ categories, including essential staples, exotic offerings, hydroponics, and specialized cuts & mixes. An exceptional feature is the range of do-it-yourself (DIY) meal kits, meticulously crafted within certified in-house food-tech facilities. Pluckk has spearheaded innovation by providing consumers with ozone-washed produce and traceability, redefining the landscape of Fresh Fruits & Vegetables.

Seeded by Exponential ventures, Pluckk has established a robust presence across Mumbai, Delhi, Bengaluru, and Pune, with ambitious expansion plans for the forthcoming quarters. The brand has strategically broadened its reach through prominent marketplaces and now offers its products via its dedicated Android and iOS app, in addition to platforms such as Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores, the company said in a statement.

Notably, Pluckk has achieved remarkable sales figures, having successfully sold over 1 million products through its distinctive Direct-to-Consumer and Marketplace channels in the previous quarter. Pioneering unique offerings like DIY zoodles and cauli rice, along with a curated trends section, Pluckk has solidified its position as a trailblazer and trendsetter in the merchandising landscape.

Moreover, Pluckk has proudly earned the distinction of being India’s first certified Plastic Neutral F & V brand, exemplifying its unwavering commitment to environmental responsibility by taking strides to curtail plastic waste.

Pratik Gupta, CEO & Co-Founder of Pluckk said, “Our vision is to build a PAN India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers. Kareena Kapoor Khan’s partnership with Pluckk is set to propel us towards our unwavering goal. We warmly welcome her to the Pluckk family.”

Kareena Kapoor Khan said, “I am delighted to be associated with Pluckk as an investor and brand ambassador, a brand that is at the forefront of providing safe and high-quality fruits and vegetables to consumers. As a mom personally the quality of food is very important to me. I look forward to being a part of Pluckk’s remarkable journey and commitment to help consumers eat right in all of India.”