Get ready for an enthralling Independence Day celebration as COLORS Cineplex, Viacom18’s premium movie channel, unveils the world television premiere of ‘Bhediya’.

‘Bhediya’ promises a mesmerizing cinematic experience with its ensemble cast featuring Varun Dhawan, Kriti Sanon, Abhishek Banerjee, and Deepak Dobriyal. Directed by Amar Kaushik, this uproarious comedy takes audiences on a riveting journey through the life of Bhaskar, who undergoes a supernatural transformation after encountering a werewolf in the jungles of Arunachal Pradesh. Amidst spooky and hilarious escapades, Bhaskar and his friends unravel a mystery that unfolds unexpected twists and endless laughter.

COLORS Cineplex’s dedication to offering a diverse selection of films catering to various tastes is evident through this exciting addition. The channel’s library of blockbusters is set to shine brighter with the much-anticipated television premiere of ‘Bhediya.’

To ensure an immersive viewing experience, a multifaceted marketing, and digital promotion strategy has been deployed. This approach encompasses an expansive TV plan spanning music, news, regional, Hindi GEC, kids, and movie genres. Furthermore, a high-visibility consumer plan is activated at major metro stations and trains in Delhi.

Influencers have also been engaged to amplify the movie’s concept, driving anticipation and tune-ins. With a strategic focus on reaching Varun Dhawan, Kriti Sanon, and Bollywood enthusiasts, genre-specific pages on social media platforms like Facebook and Instagram have been leveraged.

The comprehensive approach undertaken by COLORS Cineplex aims to ensure maximum outreach, engagement, and a resounding success for the world television premiere of ‘Bhediya.’ Tune in to COLORS Cineplex on August 15, 2023, at 8:00 pm, and immerse yourself in the enchanting world of ‘Bhediya’ this Independence Day.