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Nielsen has launched a Digital Content Ratings Solution (DCR) in India for the measurement of independent digital audience content.
In a privacy-conscious digital world, DCR is a currency-grade solution to the industry’s growing need for quality online audience measurement, Economic Times reported yesterday.
DCR data will allow media publishers and agencies to understand digital content consumption and engagement daily across multiple media publisher properties, including websites and apps, mobile devices, computers, and tablets.
In addition to daily data delivery, weekly and monthly data will be available, the report stated.
Nielsen Asia President (Commercial) Arnaud Frade said: “We’ve never been more committed to meeting the needs of this ever-changing industry. Our unique technologies, assets, and data science expertise put Nielsen ahead when it comes to digital measurement.”
