Tata Play Binge and aha are excited to announce their collaboration. aha will now join the ranks of 24 other popular OTT apps on Tata Play Binge, including Disney+ Hotstar, ZEE5, MX Player, SonyLIV, and many more. Tata Play DTH subscribers can also get Netflix and Amazon Prime Video as add-ons.

aha is a leading platform that celebrates Telugu culture, living up to its name, which stands for authentic storytelling, unparalleled entertainment, and a rich cultural experience. My Home Group and Allu Aravind (Geetha Arts) co-own aha, which has gained popularity in over 190 countries worldwide.

aha offers a diverse range of original content, including 750+ films and 40+ original shows spanning theatrical releases, talk shows, and reality shows, with a focus on innovation and user experience.

aha continues to set the standard for Telugu content, providing an unparalleled entertainment experience that is authentic and engaging, truly representing the rich cultural heritage of the Telugu-speaking community. It is led by prominent figures in the Telugu entertainment industry, such as actor Allu Arjun, Vijay Devarakonda, and Producer Dil Raju.

This includes not only theatrical releases, but also popular talk shows, daily serials, and renowned reality shows, providing Telugu audiences with a comprehensive entertainment experience.

aha boasts a line-up of super hit shows like Telugu Indian Idol, Das ka Dhamki, Unstoppable Season 2 with NBK, Vinaro Bhagyamu Vishnu Katha, Masooda, Ori Devuda, DJ Tillu, Bheemla Nayaak, Color Photo and more, offering a diverse range of engaging content for Telugu audiences.

Through a single subscription and a unified user interface, Tata Play Binge gives viewers access to 25+ OTT apps, all bundled together and presented in a user-friendly manner that brings down the viewers’ content search time.

“We are thrilled about our partnership with Tata Play Binge,” said Rakesh CK, Aha’s Head of SVOD & Business Strategy. This collaboration brings together two leading platforms in the Indian OTT space, and it’s an excellent opportunity to showcase Telugu content’s rich cultural heritage to a wider audience.

“With Tata Play Binge’s aggregation of popular OTT apps, aha’s engaging and authentic Telugu content will now be accessible to even more viewers, further strengthening our commitment to providing unparalleled entertainment to our audience,” Rakesh said.

Pallavi Puri, Tata Play’s Chief Commercial and Content Officer, said, “We welcome our newest partner, aha, to the Tata Play Binge family. As the largest and most popular Telugu content OTT app, aha is the perfect fit for Binge, giving our subscribers a rich choice of movies and originals in Telugu and adding to an ever-growing catalogue from 25+ partners.”