Netflix Inc stated on Tuesday in a blog post that it will discontinue its DVD-by-mail service, which it launched roughly 25 years ago.

According to the company, its DVD rental revenue has been continuously falling, making it harder to maintain service quality.

As a result, the last CDs will be shipped by Netflix on September 29, 2023.

In a blog post, Netflix’s Co-CEO Ted Sarandos, said, “After an incredible 25-year run, we’ve decided to wind down DVD.com later this year. Our goal has always been to provide the best service for our members but as the business continues to shrink that’s going to become increasingly difficult. So we want to go out on a high and will be shipping our final discs on September 29, 2023.

“Those iconic red envelopes changed the way people watched shows and movies at home — and they paved the way for the shift to streaming. From the beginning, our members loved the choice and control that direct-to-consumer entertainment offered: the wide variety of the titles and the ability to binge watch entire series. DVDs also led to our first foray into original programming — with Red Envelope Entertainment titles including Sherrybaby and Zach Galifianakis Live at the Purple Onion.

“We feel so privileged to have been able to share movie nights with our DVD members for so long, so proud of what our employees achieved and excited to continue pleasing entertainment fans for many more decades to come.

“To everyone who ever added a DVD to their queue or waited by the mailbox for a red envelope to arrive: thank you,” Sarandos added.