Loco will launch new ad inventory options on the platform’s third anniversary to make it more convenient and profitable for advertisers.

“We intend to launch new interactive products that advertisers will find extremely useful.” “We intend to create a genuine engagement between the advertiser and the consumer,” says Pandita.

Loco will shortly launch a new feature called “Quests.” It intends to attract a broader audience to the site with this functionality. The educational tool will introduce users to the world of gaming.

‘Quests’ will be a learning tool for new users as well as a loyalty club for power users. The tool will be tailored to each content creator over time, allowing them to run loyalty programs for their audiences in the manner that they see suitable. This can start with greater stream recognition with badges for ‘Fan,’ ‘Top Fan,’ or ‘Super Fan,’ and progress to users receiving special meet and greets, personalized shout-outs, and customized products.

According to Pandita, it provides advertisers with new options to connect with potential customers that they did not previously have. “It could be as simple as watching five streams of a specific influencer and receiving a perk sponsored by the advertisers.” Or a firm may declare, “We’re taking top supporters of a specific influencer out to an event.” So they can start engaging with the audience in ways they couldn’t on other platforms,” he says.

Pandita goes on to say that Quests are just the beginning of additional features that will be released over the coming 12 months to promote participation within the app and improve the fan experience.

In addition to this feature release, Loco held a week-long series of live streaming featuring creators with over 5 million followers on the site. This includes Alpha Clasher, Tbone, Mamba, The Bella, Eagle Gaming, MenAtArms, TXA Gaming, 8bit Goldy, and Vltfa2, all under one roof to perform a series of thrilling challenges, heart-pumping games, and exciting IRLs that are sure to leave fans on the edge of their seats.

“We have a lot of tournaments and content pieces coming up.” “We want to focus on getting people organically and let our content do the talking,” Pandita says.