JioCinema has signed a record number of advertisers, including 23 sponsors, for the current season of IPL, the highest-ever number of advertisers in the tournament’s history.

Amazon, Samsung, UB, Indeed, TVS, Castrol, Noise, Puma, and ABFRL are among the JioCinema-exclusive marketers who have migrated from TV to digital.

Last year, these advertisements were prominent on television.

According to a press release, JioCinema has gained two more sponsors, Jindal Panther TMT Rebar and Indeed, bringing the total number of sponsors to 23.

JioCinema confirmed 21 sponsors for the IPL 2023 season before the start of the event.

The IPL’s digital media rights holder has signed up as a co-presenting sponsor for Dream 11. JioMart, PhonePe, and Tiago EV are three “co-powered by” sponsors, with 17 associate sponsors including Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, and Kingfisher Power Soda.

“The consistency with which we are delivering these numbers is evidence of the paradigm shift in sports viewing in India. Our sponsors and advertisers are rest assured of delivery and return on investment on JioCinema as through digital, they have the security that they are paying only for the actual impressions delivered unlike the legacy services,” said Viacom18 – Sports CEO Anil Jayaraj.

“Besides advertising on JioCinema offers brands greater precision, cost-effectiveness, and flexibility than TV advertising which is why we are convinced that we will have more and more advertisers shifting their focus and budgets towards digital.”