Glance, the smart lock screen platform has collaborated with JioCinema, the TATA IPL 2023’s exclusive digital destination, to bring the excitement of the marquee T20 league to cricket fans through a unique experience.

As a consequence of this collaboration, over 200 million Glance customers will be able to enjoy a seamless “lock screen to the app” viewing experience in the country for the first time.

This collaboration between Glance and JioCinema will provide cricket fans with a personalized and premium experience, allowing them to remain connected with all on- and off-field events throughout the 2023 TATA IPL season.

On their lock screens, they will see visually rich and exciting material powered by the JioCinema app.

Fans will be directed to live TATA IPL coverage on JioCinema if the app is already installed on their smartphone; if the app is not already installed on their smartphone, consumers will be directed to acquire the app to experience the league.

This experience will be accessible to consumers across all leading Android smartphones powered by Glance in India.

The seamless integration of JioCinema’s TATA IPL coverage with Glance will greatly improve cricket fans’ viewing experience by giving instant access to cricketing action and updates.

Furthermore, consumers will be able to access exclusive Glance-led T20 content such as the latest scores, match updates, and highlights of their favorite teams and players straight from their lock screen. Customers can also watch expert match analysis, team talks, player selection insights, performance evaluations, live chat sessions with cricketers, and watch parties for the season’s matches.

Through the Glance lock screen and JioCinema app, cricket fans across the country will be able to remain up to date with the latest, real-time news and insights.

Hursh Shrivastava, Head of Strategy and Partnership for Sports, Viacom18, said, “Our proposition to fans for the TATA IPL is all about elevating their live-sport viewing experience.

“We are excited to partner with Glance because our association allows us to build on this proposition and provide a convenient and personalized experience for cricket fans to stay up to speed with the latest in the league directly from their lock screens, both Glance and JioCinema have been disrupting how consumers experience content digitally, and this partnership brings that disruption to how cricket will be experienced going forward,” Shrivastava said.