MY FM has launched a new season of ‘Cricketwala Tyohaar’, a one-of-a-kind cricket-centric campaign in Tier 2-Tier 3 cities that offers broad advertising and branding options to associated partners.

From ODIs to T-20s to Test matches, this year is jam-packed with exciting action-packed cricket. MY FM is always in touch with the nation’s love of cricket and generates popular radio, digital, and ground activation connections.

Affiliating partners gain from 2.5 crore digital followers (MY FM) and the active participation of over 2 lakh Indians from Tier II and Tier III cities.

Keeping this mass reach at the core during the ongoing cricketing season, the retail giant from the fashion & lifestyle industry – AJIO has collaborated with MY FM.

A well-planned heist of hearts AJIO videos by MY FM RJs on the social media handles has garnered 1601000 (over 16 lakhs) views on digital platforms & a mighty reach of 1,15,74,000 (over 1 crore 15 lakhs)