On the heels of her latest ZEE5 original movie, ‘Lost,’ actress Yami Gautam Dhar recently concluded the campaign #TruthIsNeverLost.

During the week-long campaign, which ran from February 13 to February 20, Yami spoke on the subject in various public places throughout Mumbai and Kolkata, holding placards that highlighted hard-hitting figures on the country’s’missing people’s concerns. Pictures from these locations were shared on social media to help spread the word about the cause.

The initiative, which aimed to raise awareness about these tragedies, received widespread attention and support. More than 500 people from across the country joined the campaign and took to the streets to show their support for Yami.

“The response on social media was equally overwhelming, with fans, followers, and media microsites covering the campaign #TruthIsNeverLost,” said ZEE5.

Manish Kalra, Chief Business Officer, ZEE5 India, said, “The campaign #TruthIsNeverLost was conceptualized to raise awareness on the concerns of missing people in India which is a pertinent challenge in our country and is still largely left unaddressed. As a responsible brand, we have endeavored to bring real stories to the screen along with social messaging that empowers our audiences with knowledge alongside entertainment. As a consumer-first brand, we are committed to curating a slate that resonates with our audiences through quality storytelling and engaging with the viewers through focused marketing.”

‘Lost’, a ZEE5 original movie raises important questions about the rising number of missing cases in India and how they are put in the ‘Lost’ category without any proper closure to the cases.

The film deals with one such case and also brings forth official numbers for such cases in major metros and India. It highlights how every 8 mins a child goes missing in India and every day 174 children go missing. 35-40 adults go missing alone in Mumbai and 500-600 adults go missing in Kolkata every month.