Deepak Chahar, an Indian cricketer, has entered the gaming industry with the launch of TFG, a fantasy game platform (Trade Fantasy Game).

This is his first venture as a co-founder, along with his wife Jaya Chahar, who will serve as CEO of the sports technology company, JCDC Sports.

The cricketer, who will also serve as a brand ambassador, will use various platforms to connect and engage with his fan base of over 5 million users.

Deepak Chahar, Co-founder, and Brand Ambassador said, “This is thrilling and I am looking forward to this new venture as an entrepreneur. TFG will allow me to reach my fans in a whole new way. I hope to leverage my knowledge of cricket and harness technology to reach out to millions while connecting and engaging with them and adding value to the sport and the cricketing ecosystem as well.”

Commenting on the new venture, Jaya Chahar, Founder & CEO, of JCDC Sports, said “The gaming industry has been witnessing fast-paced growth and seeing a rise in gamers daily. Being from the cricketing community, this venture was the best way to extend ourselves by entering the cricket fantasy space and taking the sport from the field to the gaming arena.”