India Today Group’s MP Tak launches own website

MP Tak, India Today Group’s digital-first channel, has expanded its online presence with a newly launched website inaugurated by Madhya Pradesh Chief Minister Shivraj Singh Chouhan.

The website will focus on local news from across the state and will include news articles, videos, and web stories.

“MP Tak is a significant player and has been one of the most watched video news platforms in Madhya Pradesh,” says Milind Khandekar, Managing Editor, Tak Channels, of the website’s launch. The goal of the website’s launch is to provide unbiased news coverage of the state of Madhya Pradesh. The website will cover not only local news but also hyper-local news.” “We have a strong presence in the northern region with three regional websites – UPTak.in, Rajasthan.com, and now MP Tak. in,” he adds.

Vivek Gaur, CEO, of Tak channels & The Lallantop, India Today Group says, “With the launch of www.mptak.in, Madhya Pradesh will be our fourth regional market with its destination. On YouTube and Facebook, MP Tak has already crossed over 200M+ video views between April ‘22 and December ‘22. The launch of our own destination is a part of our effort to connect with more people and reinforce the trust of the viewers who have supported us on this journey”.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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India Today Group’s MP Tak launches own website

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