POCO, one of India’s leading consumer technology brands, today announced Hardik Pandya as its brand ambassador. As a brand that strives to challenge the status quo and represent every individual seeking perfection and greater alternatives to the mainstream, the ace cricketer is a natural fit as its brand ambassador.

Hardik will be the face of POCO’s upcoming performance beast, the X-series, at its launch. POCO’s X-series, which will hit the market soon with stellar performance and aggressive pricing, is set to unleash the rebel and reinvent the mid-premium smartphone segment.

Hardik Pandya is well-known for his all-around abilities and for defying the odds to become one of the most consistent and successful players in world cricket. His youth appeal and mass appeal among the Gen Z audience will resonate with the brand persona.

Hardik Pandya will soon be seen promoting the brand’s much-anticipated release, the X-series, as he begins his role as POCO’s brand ambassador. The smartphone offers significant improvements over its predecessor at an affordable price, and it continues the brand’s vision of ensuring the highest levels of user satisfaction through cutting-edge devices.

“Hardik Pandya is a name that connects with India in a heartbeat,” said Himanshu Tandon, Country Head, POCO India, in announcing the partnership. His never-say-die attitude, zeal, and enthusiasm fit our brand’s DNA perfectly, and we are confident that his personality will resonate with our audience and fans. We are confident that he will play an important role for our brand because he is aligned with our brand imagery, and we are extremely proud to have him on board.