With the appointment of Debanjan Basak as Group Creative Director, Havas Worldwide India, the creative arm of Havas Group India, has strengthened its creative team even further.

In recent years, Havas Worldwide India has been on a creative transformation journey, with notable additions to the team’s creative steam. Debanjan’s appointment follows Anupama Ramaswamy’s appointment as Chief Creative Officer last year, followed by Jaibeer Ahmad as Managing Partner – North.

Debanjan will report to Anupama and oversee the agency’s digital and social portfolio expansion. He will work out of Gurgaon.

Debanjan has over 14 years of experience and has worked for agencies such as Ogilvy Mumbai, Dentsu India, and Contract Advertising.

He specializes in brand development, copywriting, impactful storytelling, and digital marketing, and he has created clutter-breaking work for a variety of well-known brands, including IKEA, Maruti Suzuki, Carlsberg, Netflix, Hindustan Times, Roca Parryware, Westside, Toyota, Platinum Guild International, Amul Innerwear, and Bata, to name a few. His ‘#CloseOpenDefecation’ campaign was featured on the website of the United Nations’ Sustainable Development Goals.

His work has also received Goafest Abbys, Kyoorius Elephant, and some of his campaigns have been featured in Lürzer’s Archive.

Speaking about the appointment, Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, said, “For the last four years, Rana and I have gone about shaping Havas Worldwide India into a brand-led, digital-first creative solutions company. This has helped us grow the agency multi-fold. The creative output, too, has gotten steadily better. Anupama is here on a mission to raise it several notches and I believe, with the addition of Debanjan, the creative leadership team will accelerate that. He is a man of many talents – he’s non-territorial, a great team player, and he can write. As you can imagine, I am kinda partial to that.”