Disney launched its new video streaming plan for US users on Thursday, which costs $7.99 per month.

When you consider that the standard Disney+ plan was previously $7.99, that isn’t exactly a discount.

However, Disney increased the cost of the ad-free service to $10.99 per month on the same day.

The entire content library and essential product features that are also available on a Disney+ Premium plan will be available to Disney+ Basic subscribers upon launch, Tech Crunch reported.

“Disney+ Basic subscribers will not have access to Premium features like Downloads or GroupWatch and SharePlay, as well as Dolby Atmos at launch,” the company says

Subscribers can expect four minutes of ads per hour, usually with 15- to 30-second commercial breaks.

Disney has also partnered with more than 100 advertisers to support the ad-based streaming option.

The company launches the new streaming offering when Disney posted a $1.5 billion loss in Q3 related to its Disney+ business, which has to fund expensive production costs for its original content.

The company is projecting Disney+ won’t achieve profitability until 2024, even though the streaming service currently has over 164 million subscribers.