Salud Beverages, an award-winning urban lifestyle brand, which introduced 11 uniquely designed Ethereum based NFTs, ‘Salud Cusps’ in collaboration with Token Runway, has emerged to be the first Indian alcobev to sell all their NFT collections.

NFT enthusiasts and ardent followers of brand Salud participated with great enthusiasm and excitement throughout the auction since its launch, making it a big success. The highest bid was closed at 0.5 ETH (over Rs. 50,000).

In order to educate, engage and encourage people on the various defining aspects of owning these NFTs, both the brands scheduled various sessions on social media platforms including Twitter and Clubhouse, a Salud press release said.

Salud’s own creative lead, Srinivas Naidu, followed by founder Ajay Shetty, Priyank Mahajan, co-founder of Token Runway, along with NFT artist Ishita Banerjee, who uncompromisingly conceptualized Salud and its universal appeal in the NFT space, were part of the panel.

These inclusive interactions combined with their personal experiences on the NFT space and Web 3.0 at large, dished out some interesting facts that brought out different culture and lifestyle together, positively impacting customer-brand engagement to the forefront.

Expressing his views on the phenomenal response received during the auction, Salud founder-director Ajay Shetty said in a statement, “We are elated at Salud along with our partner in this endeavour, Token Runway, at the stupendous success of #SaludNTF Cusps.”

Mahajan added: “This is indeed a milestone in the Indian Web3 space for a young brand to come out with multiple tokens, each with utilities comparable to the best projects in the world and now have some of the most respectable Indian and international collectors own those tokens is just phenomenal.”

In June 2022, Salud became the first Indian brand in its segment to launch a complete roadmap into the world of Web 3.0 with its technical partner Token Runway. As part of the road map announced, these #SaludNFT Cusps provide access to select and exclusive activities in favour of the holders enabling them to experience the best of what brand has to offer — on ground events and in the Metaverse, making it a distinct proposition for the Cusp owners.