Vodafone Idea, with the help of its partner, launched Vi Music Events on November 10.

This is an offering for users of the telco who love music and want to see their favorite artists. Vi Music Events will be available to the users inside the Vi app.

Customers of the telco will be able to see live performances by their favorite artists from the comfort of their place every Friday.

To start with things, Vi will bring the legendary fusion rock band – Indian Ocean on November 4, 2022, at 7 PM, to the platform.

This will be only available inside the Vi app and is offered to the customers in partnership with Hungama Music.

The thrilling line-up to this includes performances by Sunidhi Chauhan, Mame Khan, Euphoria, Sara Gurpal, Sukh-E, and many more.

Vi customers can groove to their trending songs and power-packed performances for almost one-hour duration concerts, the company said in a statement.

Launching the Music Concerts, Avneesh Khosla, CMO, Vi, said, “Vi Music Events is a curated offering that gives Vi customers a unique opportunity to get enthralled by fabulous performances by the best in the music world, every Friday, and at the comfort and convenience of their place. Bringing the best form of music entertainment for our customers, we have curated an unparalleled lineup of eclectic performances by the best and biggest performers with a national and global fan following, in partnership with Hungama. With this strategic initiative, we intend to widen the scope and depth of our digital content offerings to let our users do more and get more on the Vi app.”