Viacom18 Sports, India’s newest premier sports network, launched its 2022-23 NBA season ad campaign, ‘Morning Time Is Baller Time’, headlined by Bollywood superstar Ranveer Singh.

The film opens with Singh blissfully calling it a night with a rooster in tow. As the sun rays hit Singh’s face, the rooster cackles aloud, alarms go off, and the super fan in Singh swiftly slips into his baller threads and sneakers to catch the high-octane NBA action, signaling ‘Morning Time Is Baller Time.’

Viacom18 Sports Head of Content Siddharth Sharma said, “Morning Time Is Baller Time reinforces our proposition that mornings are best enjoyed watching the incredible action from the NBA on Sports 18 – 1 and JioCinema, and who better than the effervescent resident NBA fan Ranveer Singh to reiterate this and celebrate the start of what promises to be a yet another exciting season, We are focused on expanding and elevating our NBA offerings this season and taking it to a broader audience.”

Streaming now across all Viacom18 Sports’ digital and social media platforms, the film draws energy and excitement from the actor’s love for the NBA and celebrates the return of the most incredible basketball action in the world live on Sports18 – 1 SD & HD, MTV SD & HD, and JioCinema.

JioCinema live-streams one game every morning in English and Hindi, and Sports 18 – 1 and MTV will continue to broadcast select live games every week through the season in English and Hindi, respectively.

The JioCinema app is available to download for all telecom services subscribers and across devices on iOS and Android, with access to the Viacom18 Sports’ portfolio of live and non-live programming.