93.5 Red FM, a leading private radio and entertainment network, announced Friday the ‘Mere Desh Ki Jersey’ campaign, a tribute to the madness, loyalty and love that the nation has for cricket.

The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans go through.

To celebrate the stories of struggle, effort, and success that made India’s beloved cricketers a part of the Indian squad, Red FM will bring Jersey Stories with RJ Praveen, a press release issued by the radio broadcaster said.

The campaign will also give fans an ultimate chance to wear the Indian team jersey. In-house cricket experts and jocks will give the score and match updates, along with cricket jockeys who will be chosen from amongst the listeners.

Red FM will also launch the Jersey Anthem, penned by Red FM’s in-house talent Naveen Koomar, with the music produced by Jay Rajesh Arya, and sung by Pinky Maidasani to take the celebratory spirit a notch higher.

Speaking on the announcement, Nisha Narayanan, Director & COO, Red FM and Magic FM, said, “In India, we have plenty of festivals but the biggest of them all is cricket, and rightly so, it is the strongest uniting force. It is not just a game, it is a religion. Along with fans, we have been eagerly waiting for the mega tournament to begin. This World Cup season, we are celebrating the blue jersey of team India that invokes billion hearts to beat and emotions to come to the surface.

“Our latest campaign ‘Mere Desh Ki Jersey’ is dedicated to honouring the emotional attachment that nation-wide fans have for the Indian team. We are hoping that you enjoy this additional excitement to the already emotionally rich and festive World Cup.”

The campaign will be rolled out in 40 key markets across the country.