The Indian direct broadcast satellite service provider, Tata Play, has rolled out new affordable packs for its subscribers.

The new bouquet and prices are available to all existing and new customers across India.

Subscribers can avail the new Super Saver Packs by visiting their nearest Tata Play dealers or logging on to the Tata Play site.

To create awareness about these super saver packs, Tata Play has launched a mass campaign, featuring Kareena Kapoor Khan and Saif Ali Khan in the Hindi-speaking markets and R Madhavan and Priyamani in the South markets, Financial Express reported.

Commenting on the campaign, Harit Nagpal, MD and CEO, of Tata Play, said, “Entertainment is a basic human necessity. However, rising prices are forcing people to choose between necessities like food and fuel and discretionary spending like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable.”