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Shemaroo, a leading entertainment company in India, has partnered with Amagi, a SaaS (Software as a Service) company, to create, distribute and monetize a new channel for the FAST (Free Ad-Supported Streaming TV) platform, Plex, in the US.
Shemaroo won’t limit its partnership to Plex only. It will also partner with other platforms such as Xiaomi, SLING, and more shortly.
The channel from Shemaroo will contain a curated collection of movies and music from Bollywood and will look to target a global audience.
Amagi offers a complete suite of solutions for channel creation, distribution, and monetization for broadcast and streaming TV customers, globally.
The company supports over 800 content brands, manages over 2,000 channel deliveries, and services 50 billion ad opportunities, Financial Express reported.
