In rolling week 24’22 (HSM market, NCCS: All, 15+ Yrs), India TV retained the No. 1 position with 13.5 percent of relative share. The share remained the same as week 23’2022.

According to BARC India data, Aaj Tak claimed the No.2 position with a relative share of 12.6 percent, followed by News18 India at No.3 position with a relative share of 12.1 percent.

The relative share of TV9 Bharatvarsh declined dramatically. The channel now is at No. 4 with a relative share of 11.1 percent.

Claiming the next positions based on the relative share amongst 12 Hindi news channels were Republic Bharat (10.3 percent), Zee News (8.9 percent) Times Now Navbharat (7.6 percent) and ABP News (6.2 percent)

Meanwhile, interestingly, India TV has been frequently using the landing page space. According to Landing page data available, India TV used the landing, for example, used the landing page for promotion between 8-10 pm on June 13 on Airtel’s DTH platform.

Similarly, on June 17 and June19 too, India TV used the landing page on the Airtel Digital DTH platform from 7 pm to 10 pm in three hourly slots. In fact, usage of the landing page happened throughout the week June 13-19.

Landing page is generally referred to the page that pops up when a viewer switches on the set-top-box and the TV set. This premium real estate on TV is monetised by distribution platforms by renting it to whoever pays for it. It is often used by TV channels to either promote themselves or specific shows.

Indianbroadcastingworld.com, however, is unable to confirm independently whether India TV’s use of landing page impacted its audience data.