After helping more than five million Indians navigate the complex landscape of OTT content with AI-based personalized recommendations every month, aggregator OTTplay is now making its foray into OTT content streaming with the launch of OTTplay Premium-bundled subscription packs.

The five carefully curated subscription packs not only bring together popular OTT platforms like SonyLIV, Zee5, Lionsgate Play, Sun NXT, ShemarooMe, Curiosity Stream, ShortsTV and DocuBay, but also make four international streaming platforms — Hallmark Movies Now, DUST, FUSE+ and Tastemade+ — available in India.­

According to a press release from OTTplay, Jhakass (5 Hindi OTTs), Totally Sorted (8 English OTTs), Simply South (4 OTTs focused on South Indian Languages), Chota Pataka (5 assorted OTTs), and Power Play (All 12 OTT platforms in one pack) start from just Rs. 50 per month paid annually and result in savings of anywhere between Rs 3,000 to Rs. 12,500 per year when a user buys an OTTplay Premium subscription pack vs. buying the streamers’ subscriptions individually.

OTTplay’s journey from starting as a recommendation app that answers ‘What to watch?’ and ‘Where to Watch?’ for the Indian viewers, to now solving the problem of ‘How to Watch’ is nothing short of fascinating, the statement claimed.

With this launch, OTTplay levels up from being a content discovery engine that curates content from across 60+ Indian and international OTTs to a streaming platform that allows you to access your favorite content from 12 different OTT platforms through one single subscription.

Speaking at a recent launch event, OTTplay’s founder Avinash Mudaliar introduced OTTplay as a tech-first product that aims to resolve the OTT consumer’s pain points efficiently and said, “We specialize in curation, aggregation, recommendation and hence personalization.”

The launch event also saw Vijayprakash R, Founder & CEO Nammaflix; Girish Dwibhashyam, VP-Strategy, DocuBay, and Monty Ghai, CEO Brandwidth and Partner, International OTTs, discussed the future of OTT and the role of aggregators.

The launch event in Mumbai was a star-studded affair, with the shining stars of Indian OTT and cinema, like Sonakshi Sinha, Pankaj Tripathi, Pratik Gandhi, Rasika Dugal, Boman Irani, Imtiaz Ali, and Viveck Vaswani, sharing their views on the changes OTT ecosystem has brought in for content creators and viewers.

“Our partnership with OTTplay is an exciting opportunity to expand our international footprint as we bring Hallmark Movies Now to India for the first time,” said Francisco Gonzales, SVP, international distribution, “Indian audiences now have a one-stop destination to access a curated mix of signature Hallmark content.”

Speaking about the partnership, Amit Dhanuka, EVP, Lionsgate PLAY said, “We have endeavored to ensure that viewers are provided with a curated line-up of content for the best viewing experience. Taking this forward, we are excited to partner with OTTplay to reach a large and diverse sector of consumers with a digitally-driven offering, enabling consumers to spend more time watching than searching – this is in line with our ethos of ‘play more, browse less’.”