Rakesh Jha has joined Viacom18 as vice president-creative (sports business), Sports18.

Rakesh announced the news on his LinkedIn account through a post, “I am excited to share the news that I am starting my new inning with Viacom18. I look forward to extending the design innovation that I have been able to do at Star Sports during my nine years of engagement. I want to take this opportunity to express my gratitude to thank everyone at Star Sports for the guidance and support they have provided throughout my journey at Star Sports.”

Jha is a creative director with over two decades of experience leading diverse creative teams with a track record of delivering quality design while managing multiple projects. His expertise is in brand building, broadcast design, virtual, hard-set design, and in-depth technical knowledge with a strong understanding of industry trends and creative tools as well as software.

Before joining Viacom18, Jha was associated with Star Sports for nine years where he led the design team responsible for cutting-edge design and innovations for marquee events such as IPL, Cricket World Cup, and Pro Kabaddi League, Badminton League, Hockey India League to name a few. He also worked at CNBC TV18 for almost a decade and led the graphics team.