Sony Sports Network (SPN) has launched its new campaign ‘Non-Stop cricket’, featuring cricketer Smriti Mandhana and actor Pankaj Tripathi.

The campaign emphasizes the cricket roster on the network with the tagline ‘Ab cricket fans ke paas hai celebration ka big reason, kyunki sony pe dikhega cricket ka full season’.

The campaign consists of three films, first of which is live on the broadcaster’s sports channels and social media platforms. The film’s music has been composed and sung by Hanif Shaikh, Financial Express reported.

The first film talks about eating, sleeping, and breathing cricket. Shot at multiple locations, Mandhana is seen in different avatars, serving non-stop cricket to Tripathi, who plays the role of a fan, indicating that he can look forward to multiple cricket series and tournaments that will be coming up on the sports network.

Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-owned subsidiary of Sony Group Corporation, Japan.

Commenting on the campaign, Rajesh Kaul, chief revenue officer, distribution and head, sports business, Sony Pictures Networks India, said, “Mandhana, the opening batter for team India was an apt choice to front, our campaign, ‘Non-Stop Cricket’ and the films showcase and cement our position as the destination for year-round cricketing action.”