Games 24×7 ropes in Shubman Gill, Ruturaj Gaikwad as brand ambassadors

Online skill gaming company Games24x7 has roped Shubman Gill and Ruturaj Gaikwad as the new face for My11Circle.

Both the cricketers will feature in the fantasy platform’s multimedia campaigns across TV, digital and social media platforms.

Cricket fans are the target group (TG) for My11Circle’s offerings in the online skill gaming industry. The fantasy platform recently signed up with RP-Sanjiv Goenka Group’s Lucknow franchise Lucknow Super Giants as the official title sponsor as a part of its association with the sport. The multi-year deal will see the fantasy platform’s logo featuring on the newly introduced IPL team jersey, the company said in a statement.

For Shubman Gill, My11Circle is a platform that offers access to people around the country to deeply engage with their favorite sport.

“I’m honored to be part of such a wonderful fantasy sports platform and privileged to join my fellow mates Shubman Gill and Mohammed Siraj as a brand ambassador of My11Circle,” Ruturaj Gaikwad highlighted.

Games24x7 is an online gaming company with a portfolio that spans skill games (RummyCircle, My11Circle, Carrom) and casual games (U-Games). It was founded by Bhavin Pandya and Trivikraman Thampy in 2006. The company is backed by marquee investors including Tiger Global and The Raine Group.

Commenting on on-boarding Bhavin Pandya, co-founder, and CEO, Games24x7 said, “Shubman Gill and Ruturaj Gaikwad performance on field resonates with My11Circle’s performance off-field where the brand has carved a spot for itself in fantasy sports within a short period”.

“One of the reasons for our success has been our ability to engage and connect with the enthusiastic Indian cricket fa

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Games 24×7 ropes in Shubman Gill, Ruturaj Gaikwad as brand ambassadors

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