Streaming platform Amazon Prime Video has launched a new campaign in India called ‘See Where It Takes You’.

The campaign aims to showcase the role of Prime Video in customers’ lives and highlight the inspiration that immersive entertainment provides.

The campaign consists of two ad films. The first video, released this week, shows an unhappy couple getting inspired by the Amazon Original show ‘The Family Man’ and reigniting the spark in their marriage.

While the second video will use scenes from the show ‘Four More Shots Please’ in a similar slice-of-life theme and will be released later.

The ad films have been directed by Shashanka Chaturvedi from Good Morning Films, Economic Times reported.

The 360-degree campaign, conceptualized by Amazon Prime Video and Ogilvy India, will run across TV, print, digital, and social channels.

Commenting on the campaign, Sushant Sreeram, director – SVOD business, Amazon Prime Video India said, “Over the past five years, our customers have increasingly looked to us like a trusted friend -one they could rely on to entertain them with some of the best shows and movies across genres and languages.”