The English GEC channel, owned by Viacom18, Colors Infinity, has launched a new reality show ‘The Inventor Challenge’.

The show is poised to be an idea incubation platform for people across the length and breadth of Bharat as they stand a chance to showcase their creations.

The ‘Inventor Challenge’ is an Indian adaption of the popular Emmy award-winning show Everyday Edisons and will seek to find the next big inventor of India.

Viewers can also witness various amateur inventors through each episode pitch their ideas to a dynamic panel, which will be revealed soon.

The panellists will also select a few participants to proceed to the next round and have the chance to bring their ideas to life. Where the top two participants will be assigned mentors to help build their innovations in a specially designed lab.

The entire journey will be showcased as they bring their ideas to life and present the final product to customer focus groups.

Ted Farnsworth, Chairman – Zash Global Media and Entertainment Corporation said, “The show has done exceedingly well for us in the past. We are all aware that India is the hotspot for innovation, and we do see great opportunities for budding talent here, Having Colors Infinity as our partners on board for The Inventor Challenge gives us immense joy, and we’re looking forward to this new journey of our in India.”

Speaking on the launch of the show, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 said, “Today’s India is a fertile ground for ideas that can solve complex problems. The Inventor Challenge is an inclusive platform for inventors across the length and breadth of the country as they transform their innovations into reality. It’s a very demanding journey and we at Colors Infinity are delighted to be a part of it.”

The show will have a multi-platform approach and will soon be available on Colors Infinity as well as our digital destinations, ensuring maximum reach and inclusivity.