The Indian music record label and film production company, T-Series is all set to venture into a new arena of producing series for streaming platforms.

In order to produce online content, the company has also got directorial talent on board. T-Series has signed up an A-list directorial talent for producing series meant for streaming platforms as the company’s objective is to provide novelty in content for its streaming platform users.

According to a press release issued by T-Series Thursday, T-series aims to create content that is gripping and also appeals to audience’s coming from different sectors. The music label and film production company plan on producing shows on a variety of genres which include thrillers, murder mysteries, biopics and jailbreak dramas.

As the production company begins to diversify itself into the world of web shows and online streaming platforms, it has signed up certain showrunners which include Aanand L. Rai ‘Atrangi Re’, Suparn S. Varna ‘The Family Man’, Sanjay Gupta ‘Mumbai Saga’, Mikhil Musale ‘Made in China’, Nikkhil Advani ‘Mumbai Diaries 26/11’ and many others.

Last year, T-Series also entered into a giant collaboration with Reliance Entertainment and announced the production of more than 10 films together.

Expressing his happiness, Chairman and MD, Bhushan Kumar said, “We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among several more stalwarts. Through this, we aim at offering fresh, original and exclusive stories tailored for our viewers across the globe.”

“With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films and web shows. With the recent budget announcement by our Financial Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost-effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially,” Bhushan added.