India’s premier integrated digital platforms company NXTDIGITAL Limited, the media vertical of the Hinduja Group, with a presence in digital cable, satellite (HITS), broadband, content syndication and teleshopping, has launched a ‘combo’ package for its subscribers across India.

In the combo pack, subscribers can enjoy up to 700 TV channels + 300,000 hours of OTT content + broadband, with speeds up to 1,000Mbps.

To cater for the regional preferences, the combo packs include the choice of OTT content from leading platforms, including Amazon Prime, SonyLIV, Disney+Hotstar, ZEE5, VOOT, Sun NXT, ShemarooMe, EPIC-ON, Hungama Music, Hungama Play, Eros Now, Aha and hoichoi, NXTDigital said in a statement.

These exclusive combo packs are at different price points, starting at Rs 409 per month. OTT services can be accessed on existing devices like mobile phones, tablets, laptops, desktops or smart TVs.

The existing subscribers can also upgrade to the newly launched advanced Android STB, NXTCONNECT, with 8GB of storage that allows subscribers can upgrade their standard TV sets to ‘smart’ TVs, getting access to a host of Android applications beyond OTT, ranging from karaoke to games.

For existing smart TVs, NXTDIGITAL has also launched its ‘live’ TV stick, NXTGO, which can give subscribers access to up to 700 TV channels.

Both devices are available at a bundled introductory offer of Rs. 1,499, which includes a 1-month subscription to an OTT package.

Commenting on the combo package, Vynsley Fernandes, Managing Director & CEO at NXTDIGITAL, said, “The launch of the combo package, the advanced Android STB and the ‘live’ TV stick reflects our inherent agility in adapting to changing consumer patterns of content consumption and our focus on emerging technologies.”

“The combo package gives our subscribers a single window to access the best of television, OTT and hi-speed broadband, seamlessly and on-demand,” he added.

NXTDIGITAL has already rolled out the combo packages and devices to its subscribers across India and is working on adding more content and services to its platform to ensure its customers have access to the latest digital solutions, irrespective of their geography.

The combo product will also form part of the solutions being offered by its owned-and-operated NXTHUBs across the country, launched late last year, providing television and broadband on a plug-and-play model.