Leading telecom service provider VodafoneIdea (Vi) has announced it’s a partnership with Hungama Music.

Under this partnership, Vi will offer a six months premium subscription of Hungama Music at no extra cost to all its postpaid and pre-paid customers.

As part of the offering, customers can listen to ad-free music in 20 languages across genres from Hungama’s huge library of millions of songs, enjoy unlimited downloads, stream music videos, latest Bollywood news, set caller tunes while listening to songs and listen to podcasts etc.

Vi has further strengthened its OTT based digital content offerings, which range from entertainment, health and fitness, education and skilling, and the telco will continue to build on this portfolio.

Vi’s music offering with Hungama was unveiled by the famous musician and composer duo, Salim Sulaiman, who also performed at the launch event, the company said in a statement.

Taking the entertainment to a higher level, Vi is giving the customers a chance to attend 52 live digital concerts on the Vi app at a nominal cost.

Commenting on the partnership, Avneesh Khosla, CMO, Vi, said, “Vi strives constantly to enrich the lives of its consumers through its partnerships with brands that have experience and expertise in the field of entertainment, education, health and financial services.”

“Vi is committed to working with partners across varied domains to provide unique and compelling digital offerings for its consumers with varied needs and preferences. In the near future we will continue to see a lot more new initiatives being launched as this agenda gains scale and momentum,” Avneesh added.

Neeraj Roy, Founder, Hungama Digital Media, said, “We are excited to be a part of Vi’s 250+ million-strong customers’ musical journey. Our association with Vi has seen us introduce a first-of-its-kind pay per view service model in India’s exploding premium video on demand market.”

“The partnership aligns with Hungama’s aim to explore and develop innovative ways to entertain and engage audiences across the world. Our repertoire is consistently expanding to include a diverse, and rich line-up of multi-genre, multi-lingual content across audio, video, and gaming,” Roy added.