Global content leader Lionsgate India on Wednesday announced the appointment of Gayathiri Guliani as vice president, licensing, and content partnerships, Lionsgate South Asia.

Guliani, a media specialist and pioneer with experience of over two decades in the creative and business side of the entertainment industry, would work closely with Rohit Jain , Lionsgate Managing Director South Asia and networks, emerging markets of Asia.

Gayathiri has an in-depth knowledge and understanding of the licensing markets in India and internationally. She has marketed and distributed content to over 70+ territories worldwide.

Her earlier stints included with Star TV, Channel V, Viacom18, Reliance Entertainment Group and Sahara One Motion Pictures, among others.

Prior to joining Lionsgate India, she was director, international business, and revenues with Sony Pictures, India.

“We at Lionsgate are thrilled to have Gayathiri as the newest member in the team. Her rich knowledge of the Media and Entertainment landscape in India & South Asia will help our rapid growth and pace immensely. We look forward to an exciting journey with her and wish her All the Best!,” Jain said in a statement.

“It is a privilege to be a part of a company that holds a strong brand legacy that’s iconic. Excited in taking the vision ahead and building new partnerships. I’m looking forward to establishing path breaking milestones with the help of Lionsgate India team” said Giuliani.