‘Mirzapur: The Movie’, which premiered on Amazon Prime Video on October 30, recorded 18.14 million unique viewers during its opening window from October 30 to November 10, according to data released by Chrome DM COTT.

Male viewers accounted for 71 percent of the film’s total audience, with 12.92 million viewers, while female viewers made up 29 percent, with 5.22 million viewers. Male viewership was higher than female viewership across every age group.

The 18–24 male age group emerged as the largest audience segment, with 4.66 million viewers, followed by men aged 25–35 with 4.27 million viewers. Among female viewers, the 18–24 age group led with 2.18 million viewers, followed by the 25–35 age group with 1.94 million viewers. Overall, viewers aged 18–35 accounted for 13.05 million viewers, or 72 percent of the film’s total audience.

Uttar Pradesh recorded the highest viewership with 4.28 million viewers, followed by Maharashtra with 3.32 million and Delhi NCR with 2.88 million. Punjab and Haryana recorded 2.07 million and 1.80 million viewers, respectively. Uttar Pradesh, Delhi NCR, Punjab and Haryana together contributed 11.02 million viewers, or 61 percent of the total reach. The Rest of India category accounted for 3.80 million viewers, or 21 percent.

In terms of devices, mobile accounted for 8.80 million viewers, representing 49 percent of the total reach. Connected TV (CTV) contributed 4.91 million viewers, or 27 percent, while 4.44 million viewers watched the film across both device types.

The film is directed by Gurmmeet Singh and produced by Excel Entertainment in association with Amazon MGM Studios. It is an interquel set during the first season of the ‘Mirzapur’ series. The film arrived on streaming around eight weeks after its theatrical run, which crossed Rs 300 crore worldwide.

Pankaj Krishna, Founder and CEO of Chrome DM, said the film recorded a strong digital opening, with a clear male audience preference and significant viewership from Uttar Pradesh and other northern markets. He also highlighted that the northern belt accounted for 61 percent of the total reach.

Chrome DM COTT noted that its viewer numbers include consumption through shared subscriber accounts. Its unique viewer calculation counts three viewers per CTV subscription and one viewer per mobile subscription.