‘Koffee With Karan’ S9 attracts eight brand partners

‘Koffee With Karan’ Season 9 has secured eight brand partners ahead of its premiere on October 14. The final season of the celebrity chat show, hosted and created by Karan Johar, will stream exclusively on The Peacock Hub on JioHotstar.

The brand lineup includes Jaquar Bath + Light and Visa as Co-Presenting Partners, Cadbury Bournville as the Co-Powered By Partner, Airbnb, FabriCare by D’decor, Parle Hide & Seek Caffe Mocha Cookies and Tata Coffee Gold as Special Partners, and Pantaloons as Associate Sponsor.

Commenting on the advertiser response, Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said the show continues to hold a strong position in India’s entertainment landscape, attracting brands looking to connect with audiences through premium content.

“Koffee With Karan isn’t just an iconic entertainment property, it is a shared cultural event for Indian viewers. As Karan takes the couch for the final season, the exceptional lineup of marquee brands joining us speaks to the enduring pull of high-engagement premium storytelling,” Ramesh said.

He added that JioHotstar aims to combine the show’s cultural relevance with brand integrations designed to deliver value across different categories.

“On JioHotstar, we are combining that unmatched cultural resonance with seamless, modern brand integrations that deliver real enterprise value across diverse categories,” he said.

First premiered in 2004, ‘Koffee With Karan’ has spanned eight seasons and 161 episodes. The show has built its identity around candid conversations with celebrities, rapid-fire rounds and memorable moments that have frequently become part of popular culture.

The participation of brands across payments, travel, home, food and consumer categories highlights the advertiser interest surrounding the show’s final season. The associations also offer brands an opportunity to connect with audiences through a well-established entertainment property as Johar returns to the couch for another round of celebrity conversations and revelations.

‘Koffee With Karan’ Season 9 will premiere on October 14, exclusively on The Peacock Hub on JioHotstar.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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‘Koffee With Karan’ S9 attracts eight brand partners

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