Bisleri International, a leading packaged drinking water company, has announced a partnership with Racing Promotion Private Limited (RPPL), becoming the Official Hydration Partner of F4 and the Indian Racing League (IRL).

Covering six rounds of F4 and four rounds of IRL, the association marks Bisleri’s entry into India’s growing motorsport ecosystem, connecting the brand with high-performance racing, speed, endurance and precision, a Bisleri press release stated yesterday.

As part of the partnership, Bisleri will bring its hydration proposition to the race-day experience through on-ground hydration support, product integration, brand activations and dedicated hydration zones across race and festival environments.

Bisleri logo will feature on both sides of the race car sidepods, on the sleeves of driver racing suits and festival kits, along with on-ground brand visibility.

The partnership will also bring Bisleri closer to professional drivers, racing personalities and a young, aspirational audience, the company statement added.

The partnership will extend into digital and content integration across the racing calendar, including driver-led social media content, short-form videos, race-day and behind-the-scenes content, along with digital amplification around F4 and IRL race rounds.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “This association strengthens Bisleri’s presence across India’s evolving motorsport landscape and adds to our broader sports marketing programme.”

Akhilesh Reddy, Chairman & Managing Director, Racing Promotions Pvt. Ltd. Observed that the success of last year’s association had demonstrated the strong synergy between two brands that are committed to performance, innovation and engaging with a young, dynamic audience.