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Indian esports and gaming organization S8UL has announced YouTube as its official partner for the Esports World Cup (EWC) 2026 campaign. The partnership is aimed at giving fans across India a chance to follow the team’s journey through exclusive content, creator collaborations, and fan events.
According to a S8UL press release, as part of the campaign, S8UL is bringing back its popular Gaming House Watch Parties at its Kharghar Gaming House. Fans will be able to watch important EWC matches with S8UL creators and be part of the live tournament experience.
S8UL will also launch YouTube Day, where 10 selected YouTube creators from across India will spend a day at the Gaming House. They will create livestreams, Shorts, vlogs, and other exclusive content with S8UL’s creators.
The organization will also take its campaign to fans through a 15 city India Tour. During the tour, fans can participate in content creation challenges at YouTube UGC Stations and get a chance to be featured on S8UL’s official YouTube channels.
To give fans a closer look at the tournament, S8UL will release a special EWC Squad Vlog only on YouTube. The series will follow more than 50 esports players and over 20 creators, showing behind the scenes moments from their travel, practice sessions, matches, and celebrations.
S8UL Co founder and CEO Animesh Agarwal said YouTube has been an important part of the organization’s journey from the beginning. He added that this partnership is about taking the community along as S8UL competes on the global stage.
Niharika Pande, head of creator partnerships India at YouTube, said the platform is happy to support S8UL’s Esports World Cup campaign and help gaming fans stay connected with their favourite creators and players throughout the tournament.
Earlier, S8UL had announced Campa Energy as the title sponsor and AMD as its technology partner for the Esports World Cup 2026 campaign.
S8UL has already qualified in six game titles Apex Legends, Chess, Fortnite, Free Fire MAX, Honor of Kings, and Trackmania. It is also trying to qualify in EA SPORTS FC, Fatal Fury, Street Fighter 6, and Tekken 8.
The Esports World Cup 2026 will be held from July 6 to August 23. The tournament will feature more than 2,000 players from 200 clubs across 100 plus countries, with a record prize pool of USD 75 million (around Rs. 715 crore).
