Rahul Chaudhuri has joined Zee Entertainment Enterprises’s Zee Live as vice president revenue. He will now look after sponsorships, brand partnerships, and help grow the company’s live events business across India, according to his LinkedIn post.
Before joining Zee Live, he worked at Tips Industries, where he handled brand partnerships and liaised with different companies on marketing campaigns. One of his major projects included a campaign featuring Shah Rukh Khan for Hyundai Motor Company during the ICC T20 World Cup.

Chaudhuri has more than 20 years of experience in the media, music, and entertainment industry.He also worked briefly at DViO Digital, where he gained experience in new technologies like AI and Web3. Before that, he spent more than nine years at Sony Music India, working with popular brands such as Pepsi, Maruti Suzuki, Oppo, Ray-Ban, Zomato, and PUBG. His job was to create partnerships between these brands and the music industry.