With dengue continuing to remain a major public health concern across the country, ALL OUT has joined hands with OMD India and India Today Group to launch ‘Saath Ladenge Dengue Se’, a nationwide awareness initiative aimed at educating citizens about dengue prevention and encouraging collective action against the disease.

According to an India Today Group press release, the campaign seeks to address gaps in public awareness around dengue by providing reliable information, expert insights, and practical guidance on prevention. The initiative was unveiled with its first expert-led discussion featuring healthcare professionals, government representatives, and policymakers who discussed the realities of dengue, common misconceptions surrounding the disease, and measures that families and communities can adopt to protect themselves.

Over the coming weeks, the campaign will be rolled out across the India Today Group network through a range of content formats, including doctor-led explainers, short awareness videos, influencer collaborations, podcasts, and special programming. The content will be featured across platforms such as Aaj Tak, India Today TV, Good News Today, The Lallantop, and various digital channels, reaching audiences across the country.

Medical experts, public health specialists, and frontline healthcare practitioners will be part of the initiative, sharing information on early symptoms of dengue, risk factors, prevention strategies, and the importance of community preparedness. The campaign aims to make health information more accessible and actionable for households during the dengue season.

Speaking about the initiative, Gaurav Verma, COO of Aaj Tak, said that large-scale public awareness campaigns have the ability to create meaningful behavioural change when trusted information reaches people at the right time. He noted that the partnership with ALL OUT is focused on driving awareness, encouraging preventive action, and empowering citizens to safeguard themselves and their families from dengue.

Highlighting the growing challenge posed by the disease, Ratanjit Das, Managing Director and CEO of Brillon Consumer Products Pvt. Ltd., said India accounts for nearly one-third of the global dengue burden. He pointed out that a significant section of the population remains unaware of how dengue spreads, its potential health consequences, and the preventive measures available. According to him, while dengue is preventable, tackling the issue requires collective efforts from households, communities, organisations, and institutions. Through the ‘Saath Ladenge Dengue Se’ initiative, ALL OUT aims to bring together multiple stakeholders on a common platform to strengthen awareness and encourage action.

Anisha Iyer, CEO of OMD India, said the campaign demonstrates how media can play a role beyond simply informing audiences. By leveraging the reach and credibility of trusted media platforms, the initiative seeks to transform awareness into participation and motivate communities to adopt simple but effective dengue prevention measures.

As dengue cases continue to pose challenges in several parts of the country, the campaign aims to foster greater public understanding of the disease and encourage proactive steps that can help reduce its impact. Through expert-driven content and widespread outreach, ‘Saath Ladenge Dengue Se’ hopes to create a stronger, more informed response to one of India’s most persistent seasonal health threats.