Rajat Sharma’s ‘Aaj Ki Baat’ sees big digital growth after time change

India TV‘s popular news show ‘Aaj Ki Baat’ – Rajat Sharma Ke Saath has recorded strong growth in digital viewership after its broadcast time was shifted from 9 pm to 8.30 pm on June 15, 2026.

According to India TV, the show attracted an average of 1.26 lakh concurrent digital viewers after the timing change. the highest number of viewers watching at the same time reached over 1.5 lakh.

The show’s growing popularity was also reflected online, with ‘Rajat Sharma’ becoming one of the top trending keywords on YouTube in India.

India TV’s OTT platform, VETO, also benefited from the move. the platform saw more than 40 percent growth in active users during the show’s new time slot. at the same time, overall watch time on VETO increased by over 60 percent, showing that viewers were spending more time watching content.

The channel said the decision to move the show to 8.30 pm was aimed at providing viewers with more detailed analysis of the day’s major national and international news stories.

Hosted by journalist Rajat Sharma, the programme is known for its in-depth news analysis and political insights. India TV believes the new time slot has helped the show reach a larger audience across television, OTT, YouTube, Connected TV, and social media platforms.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Rajat Sharma’s ‘Aaj Ki Baat’ sees big digital growth after time change

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