1st India News consolidates leadership in Rajasthan

As per the latest BARC data for Week 40, 2022, 1st India News has raced ahead of News18 Rajasthan with 44 percent share in the 15+ All TG 24-hour, the news channel claimed on Thursday.

1st India News has been consistently performing better than the competition in the Rajasthan Urban market on a weekly basis among the key TG of 15-50 years male female ABC TG, it said.

In the same TG, 1st India Rajasthan has prevailed over the competition News18 Rajasthan week-on-week basis, with 46 percent share in week 39 and 45 percent share in Week 40, 2022, a press release from the Rajasthan-based channel stated.

Launched in 2013, 1st India News boasts of a strong reporter network of over 2,000 reporters and has deployed a reporter in each constituency of Rajasthan. The channel is usually the first to break accurate news. The latest BARC data clearly reflects that 1st India News is the preferred news channel of discerning Hindi news viewers in Rajasthan, the statement claimed.

Manoj Jagyasi, the channel’s Chief Business Officer, said, “For regular updates and high impact news days, viewers tune into 1st India News for credible and diverse news content. Key national advertisers and top clients in Rajasthan trust 1st India News to effectively deliver on their brand campaigns. We offer a wide range of customized media solutions, which has increasingly attracted interest from advertisers and media agencies alike.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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1st India News consolidates leadership in Rajasthan

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