India’s leading publishing house, Outlook Group has appointed Pallaw Kumar as Assistant Vice President (AVP) – Brand & Marketing.

The company has been conceiving and developing the brand and marketing campaigns, with the strategic partnerships of some of his multi-format, high-value responsibilities.

Pallaw has been graduated in International Business & Marketing and has 10 years of rich experience in brand & marketing management of the leading print & electronic media brands.

Pallaw has been known for his expertise in strategic campaigning for his detailed analysis and perfect planning. He had conceived and developed the 360° campaigns and content strategies for the brands such as ZEE News, Amar Ujala, UNICEF, etc.

During his tenure at ZEE Media, he has been an eyewitness of ZEE New’s journey of becoming the No.1 national news channel from No.5. He had been an integral part of the brand team during the launches of several national and regional channels.

In his several brand campaigns, ‘Aaj Aapne ZEE News Dekha Kya?’ and ‘ZEE News Ab Desh Ke har Kone Mein’.

On the Pallaw appointment, Outlook Group Brand Director Shrutika Dewan said, “We are thrilled to welcome Pallaw to the Outlook Group. We are doing some exciting work here, and we are hopeful that his talent, enthusiasm, and fresh ideas will be invaluable for us!”