Nivedita Basu has joined the homegrown OTT platform ULLU as head of content strategy & business alliances.

In her new role, she will entail developing, creating, and producing original content and leading strategic business alliances for the platform.

The news was shared on Basu’s LinkedIn profile.

She has over two decades of experience in production and programming.

Prior to ULLU, she was at Balaji Telefilms for the post of creative director.

Basu has also been associated with other entertainment companies like Star, ZEE Entertainment, and Sony.

Speaking on her appointment, Vibhu Agarwal, Founder & CEO ULLU said, “We are delighted to have Nivedita on board as the Head of Content Strategy and Business Alliances. As we continue to expand and foray into different domains, Nivedita’s rich and illustrious experience will help us drive our goals. In her capacity, Nivedita will be responsible for not just creating engaging original content but also identifying the right talent for it. She will also lead our existing and new key business alliances.”