Under the Star Gold Network, Disney Star Network has announced the launch of two new Hindi movie channels, Star Gold Thrills and Star Gold Romance.
The new channels will cater to a wide range of audiences and provide high-quality content across genres. Star Gold Thrills and Star Gold Romance will be available for subscription on cable networks, HITS, IPTV and DTH platforms beginning March 15, 2023.
As per a press release, Star Gold Thrills will be India’s only 24×7 Hindi movie channel dedicated to high-octane action and will be an ultimate adrenaline driver with a diverse range of movie genres, including action, adventure-fantasy, thrillers, sci-fi movies, and the biggest franchises like the best of Marvel and DC, ‘Mission Impossible’, ‘Godzilla’, ‘X-Men’, ‘Transformers’, ‘Die Hard’, and ‘Pirates of the Caribbean’.
For the first time in Hindi, movie titles will be curated from some of the world’s largest studios, including Disney, Twentieth Century Studios, Warner Bros, Sony, and Paramount. Star Gold Thrills will now have the most extensive library of international content of any TV channel.
With the legendary brand Thums Up as a channel partner, the Star Gold Thrills launch promotions are sure to get people excited.
Star Gold Romance will be the TV destination for fans of love and romance in films, showcasing iconic titles as well as modern hits from Bollywood, South cinema and Hollywood. From ‘Luka Chuppi’ to ‘Sita Ramam’ to ‘Titanic’, the channel will also feature some of India’s most iconic and revered film studios, Yash Raj Films, and its most coveted romantic films.
Kevin Vaz, Head of Network Entertainment Channels, Disney Star, said in a statement, “With the launch of Star Gold Thrills and Star Gold Romance, we now have a bouquet of five Hindi movie channels under the Star Gold brand umbrella, elevating Star Gold from a movie channel to a unified network of movie channels.
“Audiences today have a high interest in blockbuster movies from around the world, but the language remains a barrier for many. Research highlights that 68 percent of TV-movie audiences expressed their preference for watching Hollywood movies in Hindi and we are happy to break the language barrier and present movies that our audiences want to watch with Star Gold Thrills.
“Female viewers consistently show a higher affinity for Hindi movies led by romance & drama, however, there is not a single movies destination that caters to female audiences on TV. 98% of female TV movie viewers would prefer a new Hindi movie channel dedicated to love and romance, and this makes Star Gold Romance a strong proposition.”
Speaking on the launch of Star Gold Romance, Akshaye Widhani, CEO of Yash Raj Films, said, “In India, the idea of love & romance is formed through the magical lens of cinema! And, for more than five decades, YRF movies have captivated India and Indians who have discovered various shades of love & also expressed and celebrated it in their relationships.
“Our iconic characters from timeless hits like ‘Chandni’, ‘Dilwale Dulhania Le Jayenge’, ‘Mohabbatein’, ‘Dil To Pagal Hai’, ‘Rab Ne Bana Di Jodi’, ‘Kabhi Kabhie’, etc. continue to spread joy among generations of fans. We are delighted that some of our cult blockbusters will now have a new home in Star Gold Romance, India’s New destination on TV for Love, Warmth & Romance.”.