India’s Telugu-language OTT platform aha has launched a new initiative to welcome audiences to CinemAApuram, an exciting world for cinema buffs.

CinemAApuram promises to take viewers on a roller-coaster ride with new releases every Friday, featuring the most-loved stars in Telugu cinema.

aha’s CinemAApuram kickstarted with an entertaining promo, launched in the presence of its founder Allu Aravind, filmmakers Nandini Reddy and Prasanth Varma, the company said in a statement.

The virtual launch before the promo release, the trio shared how their successful journeys in the industry had first begun as film buffs. They went back in time to reminisce various memories where nothing could come between them and their love for cinema.

Allu Aravind, aha’s Founder said, “My craziest memory as a film buff would have to be the one where I spotted an English film poster as an early teenager. It was an adult film and I tried to watch it in the theatre, applying grease on my face and trying to pass it off as my moustache. I was eventually caught by the theatre person. I am yet to watch that film even today.

aha is also coming up with an exciting lineup with the biggest Telugu releases of this year, including ‘Love Story’, ‘Unstoppable with NBK’, ‘3 Roses’, ‘One’, ‘Manchi Rojuloachaie’, ‘Laabham’, ‘Romantic’, ‘Most Eligible Bachelor’, ‘Anubhavinchu Raja’, ‘Sarkaar’, ‘Chef Mantra’, ‘The Baker and The Beauty’, ‘Krack’, ‘Alludu Garu’, ‘11th Hour’, ‘Naandhi’, ‘Super Deluxe’, ‘Tharagathi Gadhi Daati’, ‘Maha Ganesha, Parinayam’, and ‘Ichata Vahanamulu Nilupa Radu’.