In an endeavor to extend exciting entertainment offerings, aha one of India’s leading regional language OTT platforms, launches in Malaysia with a robust content offering for the local Tamil diaspora.
The platform entered the Malaysian market on September 19, 2022, as part of its effort to expand its presence in South East Asia.
The launch was inaugurated by YB Datuk Seri M. Saravanan, Minister of Human Resources, Anirudh Ravichander, Brand Ambassador, aha and Ajit Thakur, CEO, aha at Park Royal Collections Hotel, Kuala Lumpur.
Since its debut, aha has engaged its audience by telling stories about their homeland featuring some of the most loved celebrities in India.
The 100% Tamil regional OTT platform aha Tamil features several blockbuster films and exclusive originals, including ‘Vikram’, ‘Viruman’, ‘Koogle Kutappa’, ‘Manmadhaleelai’, ‘AkashVani’, ‘Ammuchi 2’, ‘Kuthukku Pathu’, ‘Emoji’ and ‘Sarkaar with Jiiva’, among others, with a focus on upping the entertainment factor and offerings on the “aha” platform.
As per the company’s press release, actor Simbu and musician Anirudh Ravichandran are the brand ambassadors for aha.
To mark its arrival in Malaysia, the OTT streaming service came on board as a co-presenting Sponsor of the Anirudh Live in Malaysia 2022 concert, which was held on September 17 at the Axiata Arena, Bukit Jalil.
On the occasion of the Malaysia launch, YB Datuk Seri M. Saravanan, Minister of Human Resources said that he is excited about “aha’s” unique efforts in content collaboration and investment in original content with local talents and production houses which will undoubtedly give global exposure to the Tamil content industry here in Malaysia.
“Aha” is proud to be the first Indian OTT entity that is committed to investing in local content, and uplifting the Tamil content industry in Malaysia by leveraging local talents and production houses. Through this integration, “Aha” hopes to stay relevant in South East Asia and is looking at aligning the OTT landscape and providing a seamless experience for consumers in Malaysia and India,” Saravanan added.
Commenting on the Malaysia launch, Ajit K Thakur, CEO, aha, said, “Who was also present for the Malaysia launch also emphasized on their commitment to spearhead a robust localization effort to cement a strong local branding for aha in Malaysia.”
“At aha, we are proud of our unique proposition of providing 100% local entertainment to the audience and we are delighted to bring 100% local entertainment now to Malaysia.
With the launch of aha in Malaysia, we will not only offer the best of Tamil movies and originals to the audience but also source and create content with local film-makers and artists,” Ajit added
Chidambaram Natesan, Business Head aha Tamil, said, “YAADHUM OOREY YAAVARUM KAELEER Malaysian Tamils best represent this line by the famous Tamil philosopher KANIYAN PUGUNDRANAR. Malaysian Tamils have always welcomed everyone with great warmth to their land.”
“We are confident that Aha Tamil’s launch In Malaysia will be supported with the same love and affection. Aha Tamil OTT started with the core idea of “Tamizhal Tamizhil Tamizharuku” (IN Tamil, BY Tamil, FOR Tamil People) and now we are in Malaysia to carry forward the same proposition,” Natesan added.