Leading media and entertainment company Zee Entertainment Enterprises Ltd (ZEE) is expanding its digital footprint by setting up a cutting-edge technology hub in Bengaluru to drive innovation and exponential growth for its integrated platforms.

As per a news report by ZEE Business, ZEE 4.0 will be the innovation center in Bengaluru that will onboard 500 experts having strong expertise in the field of design, technology, data, and cyber security to further its digital transformation journey.

The company has already on boarded over 120 experts to drive the change and enhance its overall technology prowess. The products and solutions designed by the team will lead Zee’s digital pivot, driving exponential growth across platforms.

The innovation center in Bengaluru will help build a strong cohort of design, tech, data, and talent to cater to the new-age consumer seamlessly across connected devices built on a futuristic tech stack. The move will enable engineers and data scientists to unlock innovative technology-led solutions.

Nitin Mittal, President, Technology & Data at ZEE, said, “To build an awesome user experience across platforms, it is imperative to build design thinking, enhance tech capabilities to serve the ever-evolving needs of the consumer, and leverage data to personalize the options for them.”

The new ZEE 4.0 version of the company will focus on reinventing existing business models, maximizing its core, expanding into adjacent spaces, and exploring new areas of business.